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1 commitment on National Resources
Экономика: Комитет по природным ресурсамУниверсальный англо-русский словарь > commitment on National Resources
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2 product launch
Mktgthe introduction of a new product to a market. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; pre-launch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps salesforce and retailers make the most of the event; and launch advertising and other forms of customer communication.
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